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Multi-modal large language models (MLLMs) exhibit strong general-purpose capabilities, yet still struggle on Fine-Grained Visual Classification (FGVC), a core perception task that requires subtle visual discrimination and is crucial for many real-world applications. A widely adopted strategy for boosting performance on challenging tasks such as math and coding is Chain-of-Thought (CoT) reasoning. However, several prior works have reported that CoT can actually harm performance on visual perception tasks. These studies, though, examine the issue from relatively narrow angles and leave open why CoT degrades perception-heavy performance. We systematically re-examine the role of CoT in FGVC through the lenses of zero-shot evaluation and multiple training paradigms. Across these settings, we uncover a central paradox: the degradation induced by CoT is largely driven by the reasoning length, in which longer textual reasoning consistently lowers classification accuracy. We term this phenomenon the ``Cost of Thinking''. Building on this finding, we make two key contributions: (1) \alg, a simple and general plug-and-play normalization method for multi-reward optimization that balances heterogeneous reward signals, and (2) ReFine-RFT, a framework that combines ensemble rewards with \alg to constrain reasoning length while providing dense accuracy-oriented feedback. Extensive experiments demonstrate the effectiveness of our findings and the proposed ReFine-RFT, achieving state-of-the-art performance across FGVC benchmarks. Code and models are available at \href{this https URL}{Project Link}.