菜单

关于 🐙 GitHub
arXiv 提交日期: 2026-03-02
📄 Abstract - MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms

Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learning paradigm for conversion rate (CVR) prediction. However, the conversion labels in public CVR datasets are generated by a single attribution mechanism, hindering the development of MAL approaches. To address this data gap, we establish the Multi-Attribution Benchmark (MAC), the first public CVR dataset featuring labels from multiple attribution mechanisms. Besides, to promote reproducible research on MAL, we develop PyMAL, an open-source library covering a wide array of baseline methods. We conduct comprehensive experimental analyses on MAC and reveal three key insights: (1) MAL brings consistent performance gains across different attribution settings, especially for users featuring long conversion paths. (2) The performance growth scales up with objective complexity in most settings; however, when predicting first-click conversion targets, simply adding auxiliary objectives is counterproductive, underscoring the necessity of careful selection of auxiliary objectives. (3) Two architectural design principles are paramount: first, to fully learn the multi-attribution knowledge, and second, to fully leverage this knowledge to serve the main task. Motivated by these findings, we propose Mixture of Asymmetric Experts (MoAE), an effective MAL approach incorporating multi-attribution knowledge learning and main task-centric knowledge utilization. Experiments on MAC show that MoAE substantially surpasses the existing state-of-the-art MAL method. We believe that our benchmark and insights will foster future research in the MAL field. Our MAC benchmark and the PyMAL algorithm library are publicly available at this https URL.

顶级标签: machine learning benchmark data
详细标签: conversion rate prediction multi-attribution learning recommender systems dataset online advertising 或 搜索:

MAC:一个包含多种归因机制标签的转化率预测基准数据集 / MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms


1️⃣ 一句话总结

这篇论文提出了首个包含多种归因机制标签的公开转化率预测基准数据集MAC,并基于此发现多归因学习能有效提升模型性能,尤其是对转化路径长的用户,同时提出了一个名为MoAE的新方法,显著超越了现有最佳技术。

源自 arXiv: 2603.02184