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Reinforcement Learning from AI Feedback (RLAIF) enables language models to improve by training on their own preference judgments, yet no theoretical account explains why this self-improvement seemingly works for value learning. We propose the latent value hypothesis, that pretraining on internet-scale data encodes human values as directions in representation space, and constitutional prompts elicit these latent values into preference judgments. We formalize this intuition under a linear model where the constitution acts as a projection operator selecting value-relevant directions. Our analysis yields several results. RLAIF improves alignment when the constitution-activated direction correlates with true values better than the model's default generation direction thus explaining the generation-judgment gap; the ceiling on RLAIF quality is determined by how well representations encode values, which scales with model capacity; and adversarial constitutions exist that can activate anti-social value directions encoded from harmful pretraining data. Our account unifies scattered empirical findings including the refusal direction, low-rank safety subspaces, and RLAIF scaling behavior.