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While current emotional support dialogue systems typically rely on expert-defined scalar rewards for alignment, these signals suffer from severe information sparsity. They cannot explain why a response failed or how to adapt to dynamic user states, often diverging from the actual goal of facilitating positive emotional shifts. In practice, the most direct and reliable learning signal emerges from the user's continuous reactions during ongoing interaction. We therefore propose Reaction Aware Policy Optimization (RAPO), a framework that optimizes over interaction consequences rather than rubric scores. RAPO treats dialogue as a reaction-driven process and utilizes simulated user responses to generate dense natural-language feedback through three core components: Hindsight Dialogue Selection, which isolates pivotal turns that meaningfully alter user emotional trajectories; Generative Hindsight Feedback, which transforms user reactions into contrastive ranking signals and natural-language critiques; and Scalar-Verbal Hybrid Policy Optimization, which couples scalar reward optimization for global alignment with verbal feedback distillation for fine-grained semantic refinement. Extensive experiments on ESC and Sotopia demonstrate that RAPO significantly outperforms strong reinforcement learning baselines in driving positive interaction outcomes.