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arXiv 提交日期: 2026-04-07
📄 Abstract - JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing

Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. However, uncertainties such as model prediction errors and feedback latency can cause bidding strategies to deviate from ex-post optimality, leading to inefficient allocation. To address this issue, we propose JD-BP, a Joint generative Decision framework for Bidding and Pricing. Unlike prior methods, JD-BP jointly outputs a bid value and a pricing correction term that acts additively with the payment rule such as GSP. To mitigate adverse effects of historical constraint violations, we design a memory-less Return-to-Go that encourages future value maximizing of bidding actions while the cumulated bias is handled by the pricing correction. Moreover, a trajectory augmentation algorithm is proposed to generate joint bidding-pricing trajectories from a (possibly arbitrary) base bidding policy, enabling efficient plug-and-play deployment of our algorithm from existing RL/generative bidding models. Finally, we employ an Energy-Based Direct Preference Optimization method in conjunction with a cross-attention module to enhance the joint learning performance of bidding and pricing correction. Offline experiments on the AuctionNet dataset demonstrate that JD-BP achieves state-of-the-art performance. Online A/B tests at this http URL confirm its practical effectiveness, showing a 4.70% increase in ad revenue and a 6.48% improvement in target cost.

顶级标签: agents reinforcement learning machine learning
详细标签: auto-bidding online advertising generative decision framework preference optimization auction systems 或 搜索:

JD-BP:一种用于自动竞价与定价的联合决策生成框架 / JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing


1️⃣ 一句话总结

这篇论文提出了一种名为JD-BP的新框架,它通过联合决策同时优化广告的实时出价和定价修正,有效解决了传统自动竞价中因预测误差和延迟导致的效率低下问题,从而在提升广告收入和达成成本目标方面取得了显著效果。

源自 arXiv: 2604.05845