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arXiv 提交日期: 2026-05-27
📄 Abstract - Constrained Auto-Bidding via Generative Response Modeling

Auto-bidding systems aim to maximize advertiser value over long horizons under budget constraints and ratio targets such as cost-per-acquisition, yet future traffic and auction dynamics are non-stationary and uncertain. Existing approaches face distinct limitations: control-based pacing reacts to deviations but cannot anticipate future conditions, while RL and generative methods fold constraints into reward signals, obscuring violations and degrading under distribution shift. We shift the learning target from actions to responses with the Generative Response Model (GRM), a history-conditioned sequence model that jointly predicts future traffic volume and horizon-aggregate cost/value curves as functions of a single bid multiplier. We show that under mild monotonicity conditions, the optimality gap relative to full per-tick control is bounded by the dispersion of per-tick marginal value-per-cost. Given predicted responses, a lightweight analytic controller enforces each active constraint via a 1D root-finding step. We prove this controller is exact for the single-multiplier problem and bound constraint violations under receding-horizon replanning in terms of prediction error. Experiments on AuctionNet show that GRM improves constraint stability and overall score compared to existing baselines.

顶级标签: reinforcement learning machine learning systems
详细标签: auto-bidding sequence model constraint optimization advertising prediction 或 搜索:

基于生成式响应建模的约束自动竞价系统 / Constrained Auto-Bidding via Generative Response Modeling


1️⃣ 一句话总结

该论文提出了一种新型自动竞价方法,通过训练一个生成式模型(GRM)来预测未来的流量和广告成本曲线,再利用简单的数学求解器确保广告预算和效果约束,比传统方法更稳定、更准确。

源自 arXiv: 2605.27811