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We introduce ChinaHeritaQA, a multimodal benchmark dataset for evaluating the cultural reasoning abilities of vision-language models (VLMs) on UNESCO World Heritage sites in China. The dataset comprises 2,279 in-the-wild images paired with 14,133 bilingual (Chinese/English) multiple-choice QA pairs spanning seven cognitive dimensions, from basic identity recognition to historical periodization and architectural analysis. Guided by a UNESCO-aligned heritage ontology and verified through rigorous human annotation, the dataset ensures linguistic quality and factual consistency. Evaluations of state-of-the-art VLMs reveal that while top models exceed human performance on average, substantial task-level variation emerges: models excel at visual recognition but struggle with culturally grounded reasoning. Performance also varies by dynasty and region. ChinaHeritaQA reveals that strong visual retrieval does not extend to cultural and historical understanding. We release the dataset to support future research on culturally aware multimodal learning.