未观测混杂因素下基于交叉注意力提升网络与逆倾向得分的因果推断方法 / Cross-Head Attention Uplift Network with Inverse Propensity Score under Unobserved Confounding
1️⃣ 一句话总结
该论文提出了一种结合交叉注意力机制和鲁棒逆倾向得分的提升建模方法,通过动态融合处理组与对照组的特征表示,并利用对抗优化修正未观测混杂因素导致的偏差,在电商和公开数据集上显著提升了个体处理效应估计的准确性和鲁棒性。
Uplift modeling, crucial for estimating individual treatment effects (ITE), faces dual challenges: flexibly leveraging inter-group similarity to enhance discriminative power and debiasing under unobserved confounding scenarios. In this paper, we propose the Cross-Head Attention Uplift Network (CHAUN) and Robust Adversarial Inverse Propensity Score (RA-IPS) method to address these limitations. CHAUN employs shared feature embeddings and cross-head attention mechanisms to dynamically integrate treatment-specific and control-specific representations, enhancing inter-group correlation modeling. Theoretically, we prove that access to the true propensity scores ensures ITE identifiability even with unobserved confounders. For practical scenarios lacking true propensity scores, RA-IPS adversarially optimizes propensity weights within constrained uncertainty sets to mitigate bias from unobserved variables. Experiments on public datasets (CRITEO-UPLIFT, LAZADA) and a production e-commerce dataset demonstrate CHAUN's superiority over state-of-the-art uplift models, achieving relative improvements of up to 25.6% in QINI scores. RA-IPS further enhances robustness, outperforming standard IPS by 5.4% under unobserved confounding. The results validate the effectiveness of our proposed methods in real-world causal inference tasks.
未观测混杂因素下基于交叉注意力提升网络与逆倾向得分的因果推断方法 / Cross-Head Attention Uplift Network with Inverse Propensity Score under Unobserved Confounding
该论文提出了一种结合交叉注意力机制和鲁棒逆倾向得分的提升建模方法,通过动态融合处理组与对照组的特征表示,并利用对抗优化修正未观测混杂因素导致的偏差,在电商和公开数据集上显著提升了个体处理效应估计的准确性和鲁棒性。
源自 arXiv: 2606.27114