AD-Relight:基于扩散先验的光照翻译实现免训练广告横幅重照明 / AD-Relight: Training-Free Banner Relighting via Illumination Translation with Diffusion Priors
1️⃣ 一句话总结
本文提出了一种无需重新训练的新方法,能在视频或图像中为插入的广告横幅自动匹配场景光照,使其看起来更自然,从而提升广告的沉浸感和效果。
The recent surge in content consumption through streaming services has driven a growing demand for personalized content. Personalized advertisements (ads) play a crucial role in enhancing both user engagement and ad effectiveness. A key aspect of ad personalization involves replacing existing regions in a frame with custom, Photoshop-generated banners. However, existing ad-placement pipelines typically rely on simple geometric warping, ignoring the scene's underlying lighting conditions. Similarly, state-of-the-art diffusion-based object insertion and relighting models struggle to accurately relight these newly inserted banners, as they are not trained on ad-banner data, and training such a model for ad banners would require millions of images. This highlights the need for an effective relighting framework that enables seamless integration of custom banners into the original scene. Motivated by this, we present AD-Relight, a novel multi-stage training-free framework that adapts a diffusion-based relighting model at test time to relight newly added Photoshop-generated ad banners. Through extensive evaluation, we demonstrate that AD-Relight outperforms both relighting baselines and existing ad-placement methods based on simple warping. User studies further show that participants consistently prefer the outputs of AD-Relight over those of prior approaches.
AD-Relight:基于扩散先验的光照翻译实现免训练广告横幅重照明 / AD-Relight: Training-Free Banner Relighting via Illumination Translation with Diffusion Priors
本文提出了一种无需重新训练的新方法,能在视频或图像中为插入的广告横幅自动匹配场景光照,使其看起来更自然,从而提升广告的沉浸感和效果。
源自 arXiv: 2604.24407